?ata???ste t?? ??s?a t?? ?e???a? t?? µa???? ????? ??a t?? ep??e???se?? se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ?? µ??t??? a?t? ???s?µ?p??e?ta? ??a ?a ape?????se? t?? ?ata??µ? t?? p???se?? µ?a? eta??e?a? ??a ??a ta p?????ta t??, ap? ta µpest s??e? µe µe???? ??t?s? ??? ta e?e?d??e?µ??a p?????ta p?? pa?????? µ??? µ????? p???se??. St? ??a ??f?a?? ep??? µa?, µe t?? ???d? t?? ??e?t??????? eµp????? p?? µe???e? d?ast??? t? ??st?? ap????e?s??, e??a? p???? d??at? ?a d?µ?????????? s?µa?t???? p???se?? µe p?????ta ?aµ???? ??t?s??, ta ?p??a ap?te???? t?? "????" t?? µ??t????. ?? ß?ß??? a?t? sa? pa???e? µ?a ???s?µ? e?sa???? st?? efa?µ???? t?? ?e???a? t?? µa???? ????? st?? a??pt??? eµp?????? st?at?????? ?a? st?at?????? µ???et????. ?e???aµß??e? ep?s?? µ?a ?ept?µe?? µe??t? pe??pt?s??, µ?a s???t?s? t?? ad??aµ??? t?? ?e???a? ?a? µ?a e?sa???? se s??af? µ??t??a, ?p?? ? a??? Pareto, t? µ??t??? ABC ?a? ? st?at????? blockbuster. S?et??? µe t? ?e???a t?? µa???? ????? : ? ?e???a t?? µa???? ????? efa?µ?st??e ??a p??t? f??? st?? t?µ?a t?? ep??e???se?? ap? t?? s????af?a ?a? ep??e???µat?a ???? ??te?s?? t? 2004, µe ß?s? t?? a????s? d?µ?f???? ?st?t?p?? ??e?t??????? eµp?????, ?p?? t? Amazon, t? eBay ?a? t? Netflix. 

? ?s????sµ?? ?t? ? ?e?d?f???a de? e?a?t?ta? ap???e?st??? ap? ta µpest s??e? aµf?sß?t?se p????? ?p?????se? ep??e???µat???? st?at?????? ?a? ??????µ??? µ??t??a, a??? de? ?e?p??? ?st?s? ta st???e?a p?? ?p?st??????? t? ep??e???µa t?? ??te?s??. Se a?t? t? ß?ß???, ?a a?a?a???ete p?? ? ?e???a t?? µa???? ????? µp??e? ?a sa? ?fe??se?, ?a e?t?p?sete ta p?????ta p?? ap?te???? t?? "?efa??" ?a? t?? "????" t?? ?a?t?f??a???? p?????t?? sa? ?a? ?a ???s?µ?p???sete ta e???µat? sa? ??a ?a a?apt??ete µ?a ?e?d?f??a eµp????? st?at?????. ??a saf?? e????s? t?? p?e??e?t?µ?t?? ?a? t?? p??a??? µe???e?t?µ?t?? t?? µe??d??, µ?a s???t?s? µ?a? p?a?t???? µe??t?? pe??pt?s?? ?a? µ?a e?sa???? se s??af? µ??t??a sa? d????? ta e??a?e?a p?? ??e???este ??a ?a p??sa?µ?sete t?? p??s????s? sa? st?? pe??pt?s? sa?.