?ata???ste ta ßas??? st???e?a t?? d?a?e???s?? pe?ate?a??? s??se?? (CRM) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ?? eta??e?e? µp????? ?a ????et?s??? µ?a st?at????? CRM ??a ?a ?ata???s??? ?a??te?a t?? pe?ate?a?? t??? ß?s? µ?s? t?? e??????? ded?µ???? ?a? t?? tµ?µat?p???s??, ? ?p??a µe t? se??? t?? µp??e? ?a t?? ß????se? ?a p??se???s??? ????? pe??te? ?a? ?a a???s??? t?? af?s??s? t?? pe?at?? t???. Se ??a? ?????a ?a? p?? a?ta????st??? ep??e???µat??? ??sµ?, ? ???s? t?? CRM ??a t?? a??pt??? ap?te?esµat???? p??se???se?? st?? ep????????a ?a? t? d?af?µ?s? ?a p??pe? ?a ap?te?e? ??t??? µ???? t?? st?at?????? ???e eta??e?a?. ?? ß?ß??? a?t? ap?te?e? µ?a ???s?µ? e?sa???? st?? efa?µ???? t?? d?a?e???s?? pe?ate?a??? s??se?? st?? ap??t?s? pe?at??, st?? a??pt??? st?at?????? µ???et???? ?a? st? ße?t?st?p???s? t?? e??p???t?s?? pe?at??. ?e???aµß??e? ep?s?? p?a?t???? pe??pt?se??, µ?a s???t?s? ??a t?? e??e??e?? t?? e??a?e???, s?µpe???aµßa??µ???? t?? d???t???? ??st???, ?a? µ?a e?sa???? se s??af? µ??t??a, ?p?? t? ????????? CRM, ? d?a?e???s? t?? s??se?? µe t??? p??µ??e?t?? ?a? ? d?a?e???s? t?? s??se?? µe t??? e??a??µ?????.