?ata???ste ta ßas??? st???e?a t?? ??sta? e?????? t?? ep??e???µat???? s?ed??? (ep?s?? ???st? ?? ep??e???µat??? s??d?? ? s??d?? a??pt????) se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ?? ep??e???µat??? s??d?? e??a? ??a ??????µ??? s??d?? p?? pe?????fe? ?ept?µe??? ta s?µe?a p?? s?et????ta? µe t?? ??a??? µ?a? ep??e???s??, s?µpe???aµßa??µ???? t?? a?????, t?? ??e??a? a????? ?a? t?? µe??µat?? µ???et????. ? e?p???s? e??? ep??e???µat???? s?ed??? ap?te?e? ??s?ast??? µ???? t?? s?stas?? µ?a? ??a? ep??e???s??, ?p?te e??a? ??t???? s?µas?a? ?a t? ???ete s?st?. ?a ep??e???µat??? s??d?a e??a? ep?s?? ???s?µa ??a t?? ?a????sµ? t?? ß?a??p???esµ?? ?a? µes?p???esµ?? st?at?????? µ?a? eta??e?a?. ?? ß?ß??? a?t? sa? pa???e? µ?a e????st? e?sa???? sta ep??e???µat??? s??d?a ?a? sa? d??e? t? d??at?t?ta ?a p??sd????sete t? s??p?µ?t?ta µ?a? s???e???µ???? ?d?a?. Ta µ??ete ??? µ??? p?? ?a ?ata?t??ete ??a s??d?? ???s?µ?p????ta? te?????? ?p?? ?? a?a??se?? PESTLE ?a? SWOT, a??? ?a? p?? ?a µe?et?te p?a?µat??? pa?ade??µata, p??e? e??a? ?? ad??aµ?e? t?? e??a?e???, ?d??? t? ?e????? ?t? p???e?ta? µ??? ??a p??ß?e??, ?a? ?a ?????sete s?et??? µ??t??a, ?p?? t? d????aµµa Gantt.